Wednesday, 12 October 2016

Dyer's Star Thoery

Richard Dyer states that the star is a construction and not a real person. They're constructed through music videos, magazines, advertising, etc. He believes that the viewers' perception of a film or music is heavily influenced by the perception of the stars and that the way a star is constructed through the media such as the type of publicity and materials which are seen by the public.

The term "Pop Star" is interchangeable and Dyer suggests that there's a clear difference between a "pop performer" and a "pop star," as a pop star is constructed being known for their identity or persona which doesn't reflect their true 'personal' self whereas a pop performer is simply known for their talent. An example of a pop star is Lady Gaga, she is well known for her unique choices in appearance, visuals and different personas.

There are many criticisms of stardom, as there are arguments as to whether those famous have any actual raw talent rather than just been carried by their stardom. An example being rock n' roll, some people argue that now it is about the anger and the angst rather than the singing and instruments.

Stars are somewhat "manufactured" by the music industry to simply make money from consumers. Music industries build a 'product' out of the stars persona, and sell materials such as CDs, t-shirts, posters and other merchandise.

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