Vania Heymann: Music Video Director

Vania Heymann is an Israeli artist and film director. Some of the artists who he has worked with include: Coldplay, Bob Dylan, CeeLo Green, Asaf Avidan and Keys N' Krates. Heymann also directs commercials including adverts for Pepsi, American Express and the Grammys.

Music videos he has directed:

• 2012 - Asaf Avidan - "Different Pulses"
• 2012 - Roy Kafri and Tal Tirangel - "Yes I did approach I do"
• 2012 - TYP - "Young Professionals"
• 2012 - Adi Ulmansky - "A.D.I"
• 2013 - Bob Dylan - "Like A Rolling Stone"
• 2014 - Dana Ivgi - "On The Bus"
• 2015 - Keys N' Krates Feat. Katy B - "Save Me"
• 2015 - CeeLo - "Robin Williams"
• 2016 - Coldplay - "Up & Up"

Vania Heymann is also recognised widely by the public and other producers as he as won many awards from TIME magazine, UK MVA's and SHOTS Award.

This music video is very unusual and definitely isn't conventional, the special effects such as making objects scaled smaller or larger, the images which are superimposed onto other clips and the way they have altered what we would originally expect to see, for example where there's a volcano instead of typical lava it has been replacing with popcorn popping. This music video is definitely an impressive and creative invention which represents the director as a very artist creator.

 
This music video is a little more conventional to Coldplay's "Up and Up" music video, displaying the friendship/brotherhood of two young boys, The video uses interesting locations and different shots such as wide, close up and tracking. This is a similar style to Coldplay's music video as there's close ups of the boys' faces and uses a lot of slow motion.

I believe both videos allow for self interpretation which I think Vania Heymann inspires the audience to create their own ideas on the videos as both are very different from the usual conventional videos we see today.