Social media is the new faster, quicker and easier way to engage with music and it is now the 'mainstream' way the majority of people access their information about their favorite artists. Due to this way being quick and easy it's simple for artists to engage with their fans, upload music, etc. Social media have surpassed the use of traditional media as a promotion technique for artists. Although traditional promotional methods for music are still common e.g. posters, etc. Social media has made it much easier for artists to promote their brand and their music, now they can post on sites such as Facebook and Twitter to their followers about upcoming music and tours which goes directly to fans' feeds then allowing them to share, comment and like - promoting them further to friends/followers of the current fans. Video streaming sites such as YouTube has made it a lot simpler for artists to put out their content and get noticed, even as a small artist it is a lot easier to get a larger following due to paid promotion e.g. paying for ads on websites or paying for a higher search rank in Google. As well as this, artists are now more engaged with their audience, having this connection between the artist and the fans allows the fans to feel like they're involved as the artist can comment/reply, like and 'speak' to their fans indirectly via sites such as Twitter and Facebook.
Our project
For our project we are going to create some social media websites, such as a Twitter and a Facebook for our artist, particularly as our genre is pop/electropop it is very typical of artists of this genre to have a strong social media presence to communicate to their audience and promote their music. We are also going to link these accounts to our official website for the artist, allowing people to access them easily and quickly.
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